UX/UI Design
Accessibility in Design Systems
Hewlett-Packard (HP)
Let’s Design Better for Everyone
The Challenge - The new laws and regulations surround the EAA - European Accessibility Act, has created a strong need for accessible design. In order to be compliant by EAA Standards this would require thorough research and a plan in place to incorporate by the deadline: year 2025.
The Solution - Through 7 months of research and ideating I have created an Accessibility Guide for design, development, and copy teams to follow across the HP Print Organization. A lot of cross-collaborations and alignment were needed for this design system to be incorporated into our daily process.
View Project →
Website Redesign
SANDMARC
Enabling photographers, filmmakers & travelers capture next-level content.
The Challenge - To create a more user friendly website that is accessible & easy to navigate through. To reconnect existing as well as new customers with the brand.
The Solution - After thorough user research and looking at the data it was determined that our existing site was not user friendly. Based on the research the team and I have established our user’s main pain points.
User Pain Points:
Website is very complex and hard to find the product user’s need.
The menu has too many options to choose from & Is overwhelming.
First time user’s/customers don’t understand or know what products is right for them.
The solution is to focus on creating a new website focusing on solving those pain points.
View Project →
Branding & Website Redesign
The Charcuterie Hub
Bringing you an experience to gather around a table or board of exquisite pairings & delight to you and your loved ones.
The Challenge - Rebranding the business and creating a new website that is more user friendly for user’s to place their orders online. The current site is very difficult to understand and has no brand identity.
The Solution - After thorough user research and user testing’s the following pain points were discovered.
User Pain Points:
The menu is hard to find and doesn’t list all the options. It is also hard to find any price points on the site.
Hard to understand the process and what happens after the order is made.
The site is glitchy and has no story of what the brand is about.
Not enough information on pricing or service details.
The solution is to focus on creating a new website focusing on solving those pain points. Refreshing the brand by giving it a new identity, color scheme, and story. Having a something user’s can identify with and relate to is important in order to establish a connection. Taking new photos to use on the site and update the Instagram feed will also help. Working with the client to create a price point for each service. Also incorporating a breakdown of what each service provides.
View Project →
Morning Glory Website Redesign
The Challenge - New local restaurant in need of a website redesign in order to establish itself to the public of San Diego.
The Solution - Website redesign for desktop and mobile platforms. Along with rebranding the website making it match the restaurant's theme.
View Project →
Flex Dock
SANDMARC
The Challenge - To implement a MagSafe charging station that offers a simple & fast charging experience for users in a competing market.
The Solution - The Flex Dock enables users to have a fast & seamless charging experience. Built entirely out of Aluminum and designed to be lightweight & compact. It incorporates a hassle-free built-in feature that keeps the wires untangled & out of the way. Foldable by design to pack up & take for on-the-go adventures.
View Project →
BUDDY
Shop the better way.
The Challenge - The Coronavirus pandemic has severely impacted grocery stores and the way humans have interacted within them. Grocery stores need to find a safer way for humans to shop.
The Solution - BUDDY is an autonomous grocery cart that was made to make grocery shopping safer & more convenient for life after COVID-19. BUDDY will forever change our grocery shopping experience.
View Project →
Pepper’s Steakhouse App
The Challenge - Create a restaurant concept and develop an app for users to use while dining in. A UX Google certificate project.
The Solution - The Peppers Steakhouse app pinpoints user problems and solves it by creating a better experience. Allowing users to access the waitlist, menu, customize orders, and pay through the app.